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Out With The Old Rules
In today’s environment most consumer decisions are influenced in some way by social media and search engines (Paine, 72). Therefore, it is now more important than ever that companies monitor social...
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Sony Surveys Give Customers Speculation
If you want to measure awareness, preference, or perception you need honest opinions given straight from your audience. These opinions are the only metrics that can provide useful results for such...
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Hey CEO, Whats Going On?
(Image found at: http://www.flickr.com/photos/notionscapital/6758497155/) It is incredible to believe how one can influence a company with a mere voice of expression in today’s Social Media explosion....
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A Lesson on Avoiding Crisis: Moosejaw Mountaineering
In chapter 5 of Paine’s “Measuring What Matters”, she talks about the importance of monitoring your social media in a timely matter. It’s not just about having social media, it’s about maintaining it...
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Success of Apple Inc
Image via Flickr, http://www.flickr.com/photos/marcopako/2833430255/sizes/m/in/photostream/ In analyzing how online tools are applied to enable an understanding of customers, social media and key...
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#DearNetflix Communication Crisis
Last summer, Netflix announced a 60% price increase without any explanation– and I, like thousands of other subscribers, was outraged. Why should I suddenly have to pay double for the same service...
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